Strategy
Through data-driven research on shorts and TikTok, we knew exactly how to produce effective short-form content without the need for extra shooting days. While the overall campaign focus was on YouTube, we were able to consider optimized short-form content through clever productions. A win-win situation!
The concept of publishing the same content on different social media channels, also known as “refurbished content,” has been around for years. However, our approach to this is different. The success on TikTok is not just due to the quality of the videos, but mainly due to the prior research. Through a video-topic research, we divided the long-form videos into relevant chapters that are in high demand, such as “Which color for the bedroom?” TikTok’s algorithm pushes content when it perfectly matches the needs of the target audience. When those two elements match, you have a viral short on your hands!