Our strategy consisted of three phases: data-driven audience research, strategic content creation, and smart distribution. The research served as a foundation for the following phases and provided direction for the creation and distribution of the content.
We started by mapping out the entire home inspiration domain on YouTube and Google. We researched what questions and challenges people search for regarding home and interior design and what competitors were doing. By combining data-driven insights, trends, and best practices with effective content creation, we achieved an effective YouTube distribution strategy.